Value, like beauty, is in the eye
of the beholder. We look at something and think ‘that cost me £400 that did’
and refuse to believe that four years later its worth is around a tenner. We
forget that it cost £400 but that is different from what it was worth. You paid
about £250 for the little Apple logo for a start or the swoosh, or the
Microsoft thing.
I will always remember being on the
M25 driving home one evening when my heavily pregnant wife rang me to say that
she had been out with her parents and that they had very kindly bought us a pram
cum pushchair cum car seat affair. With almost gay abandon she told me that it
had cost them almost £700 (in 1999!) just as a beaten up old BMW overtook me
doing about 90mph with a sign in the side window saying ‘for sale £695ono’.
Worth and value, two very different things.
However, the price of such second
hand cars is actually quite a good comparison to second hand IT equipment. You
buy your car for say £10,000 and then drive it like a bat out of hell for five
years until the clock reaches maybe 70,000 miles and then you get it valued.
You know whether you think that price is fair or not. You know if the car is
falling apart, or if the clutch is about to go. You expect it to be worth very
little. And if it wasn’t working it would not be worth much at all, just scrap,
even if you have no idea what scrap value is. It’s just something people say.
But with your old desktop the
reverse is true. You know that it is too slow to run the programs you want to
use reliably. You know it has started crashing on a regular basis. You know it
gets awfully hot if you use it all day. You know it is five years old and was
not exactly high spec back then. So having bought a shiny new one which cost
you £499 you are naturally not best pleased when some fool like me suggests it
will cost you to remove, sanitise and recycle.
Let’s ignore the game changing
effect of volume for a minute and look at your average five year old PC in
isolation. Yes it did cost you £499 sixty months ago. That is irrelevant to its
value now. Has it been well used? Yes, it flipping well has. Was it top of the
range when you bought it? No, it was the PC equivalent of the family saloon
car. Why are you getting rid of it? Because it is on its last legs and will not
do what you want a PC to do now. Ok so now who is the fool?
What people forget is that we
have legal responsibilities here. Every business has to recycle WEEE
responsibly and prove that they have done so, if necessary. The latter bit is
less likely to happen of course but it does not change the regulations or the risk. And
every business has to comply with the Data Protection Act. So, you really need
some paperwork and you really need to make sure this is going to someone you
can trust. But you still don’t want to pay, do you?
You pay for your bins to be
emptied. Not the same though is it? I mean paying to get rid of rubbish is
accepted, because it’s your rubbish and it is...well...rubbish. You created it
and unfortunately you have to dispose of it and so you pay for those bins round
the back of the building just like you pay your council tax at home, to have the bins cleared.
This PC isn’t rubbish, it cost
£499 remember. Yes it doesn’t work very well and it cannot cope with the latest
software you use, but it’s not rubbish. Not in your mind at any rate.
Ok then, you sell it. I really
have had customers say this to me. ‘I’ll put it on eBay’. This is the PC that
gets quite hot, you’ll recall? The one that crashes? The one that can’t cope
with the latest software and you expect to sell it on eBay? And what are you
going to do about software, because that stuff on the PC is licensed to you,
and although it is transferable, do you want to transfer it? What are you going
to put on your new machine? And most importantly of all, what are you going to
do about your data on that old machine?
You could, like many people do,
just shrug and say you’ll risk it. You could, like many people do, get away
with it. Or it could all go a little pear shaped and Genghis Khan and his
hordes (the information commissioner to you) could ride over the horizon and
fine you up to £500k. In a few months he might even throw you in the chokey
too. Given half a chance he will put you on the rack as well, or burn you at
the stake.
Sensible people would not sell
that PC on eBay. Too complicated, too many potential comebacks. A few would
sneak it down the local tip and pretend they were a consumer, but of course the
data is still there. The risk is still there. So in the end most people
recognise that they have to use someone like eReco. And they still baulk at the
cost. Any cost.
Volume becomes crucial here. If
you are a big company you dispose regularly and have some sort of routine. Once or twice a year maybe, a nice
full van load. eReco charge £900 for a van load, which can weigh up to about
1500kg but we still charge extra for data wiping on top. With these sorts of
quantities, we have more scope for getting some value back for you. If your 5
year old PC’s (75 is a about a van load so let’s take that as our hypothetical
quantity) pass the PAT safety test we can find a market for even some fairly
low spec machines at around £20 each. So we might sell them for £1,500. Our
standard agreement is a 50:50 revenue share, so you are due £750 less our sales
costs, which might include loading new software for instance. But let’s say for
the sake of argument that we don’t have to load any software and you get back
your £750.
So now getting rid of a whole van
load of waste has cost you £150 + data wiping at £5 which is another £375 on 75
PC’s, so that is £525 or £7 a machine. That is £7 to load it on a van,
transport it and log it, wipe it, provide waste transfer notes, asset lists and
certificates of destruction, PAT test it and store it until we sell it.
In reality of course, a number of
the PC’s would fail the test. A number of hard drives would fail the erasure
process and thus would have to be destroyed, so the costs could rise. But as an
example it all sort of stacks up. £7 per PC seems like a fair price.
My point being if you have
volumes to recycle, cost effectiveness and value for money are relatively easy
to achieve. Saving the Earth does not cost the Earth.
But our one PC could end up costing
£50 or even a bit more to recycle. And we can only get that low if you are easy
to get too on the way back from somewhere else. And that can make the whole
process seem unfairly expensive. Which I understand, appreciate and consider.
But...
Unfortunately, the same rules
apply to all businesses and organisations, regardless of size. You have to do
this stuff or risk the consequences (you remember, Genghis; stakes, racks and
burning). Which is why these people who offer free collections suck in so many
people.
On the volume side, if you are
collecting 75 PC’s a free collection is possible. If they do not offer you any
cash back (and they won’t) they get £1500 worth of kit. On our cost base, you
could do that and still make a profit. Not a huge profit but a profit
nevertheless. But if ten of the PC’s failed the PAT test that profit would
disappear, and you do not know what state the kit is in before you collect it
so this is all done sight unseen as it were.
So, if you were that free
service, what would you do? Well the major cost is the data wiping. We charge
£5 per drive because besides the labour involved we pay a license fee per
drive. But if we did not use the Infosec 5 software, but downgraded to one of
the others on the market, which do not charge a few quid per drive wiped, we
could save a fair amount. Sure, the data is technically recoverable but you are
now into a situation where your risk revolves around your PC falling into the
hands of someone with a fair amount of skill and criminal intent. Genghis would
not be best pleased if it happened but as long as you had the paperwork, you
might survive the experience.
Another cost is recycling within
WEEE regulations. You are not allowed to sell stuff to people who intend to
whisk it out of the country. Because it may end up in landfill or be used for
nefarious purposes. Which is a shame financially because you can sell these
guys anything, working or not, for cash. Annoying this sustainability lark
sometimes!
So my message for today is that
it isn’t about your valuation of the items worth. It isn’t even about the price
I quote you. It is about the value of what we do. If you buy into that...if you
believe that sustainability is important and that you would much rather your
sensitive data was not shared with all and sundry...then the price will be just
right.
Small businesses recycling small
amounts will pay more, but isn’t that the same with everything?
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