Business should have a
conscience. In this world of banking collapses, expense scandals and general
cut throat behaviour, it is easy to forget that businesses are made up of
people too. There has to be a certain hard-nosed attitude to making a profit,
but within the boundaries of commonsense we all need to remember who we are.
Profits pay wage increases and
bonuses, and provide the investment we all need so that life goes on
progressing. But we cannot afford any business to make profit at any cost.
There has to be a balance between tough commercialism and doing the right
thing. That was one lesson of the banking crisis I suppose.
There are simply issues beyond
profit.
Sustainability is one of those
issues for me. Deep down, when actually forced to really think hard about it,
everyone has to recognise that we cannot go on using the planet’s resources.
Sooner or later everything is going to run out and then where will we be? The
cynical answer is in our boxes of course, but again sanity usually prevails. We
are custodians of this planet, not owners.
Because the environment is ‘AN
ISSUE’. It is not something one can avoid anymore. Getting it wrong gets you
into all sorts of trouble. Good grief, I remember when poor old Tony Archer
managed to contaminate the River Am in the Archers a while back...he was almost
tarred and feathered! (Sorry I am addicted to The Archers on BBC Radio 4). Big
business really has got that message. I met an Environmental Manager the other
day. His brief is to keep his employer legal, whilst not costing them too much
money, obviously. That such a position exists shows that ‘the issue’ is firmly
on the agenda.
However, the IT industry, and
broadly the electronics industry, does seem to have got its act together on
sustainability. Just about everything can be reused or recycled these days. 0%
landfill is not an aspiration, it is a reality. But just as I have accused
companies of paying lip service to data security issues, I am afraid the same
is true of our attitude to recycling...at least at work.
At home, we are used to sorting
our rubbish and we all know why. Not doing so is not an option unless you want
to upset the bin men, and no one wants to upset the bin men. It is unthinkable.
But businesses large and small are a lot more careless.
On one level it is apathy. Our
toner collection service is pretty simple, and a good example of what I am
talking about. We send you a box, you put the toner things in there. When full,
you call us and we collect it. On the side of the box it tells you exactly what
should go in there. So what do you think happens?
Yep. Just about everything gets
tossed in there. Not only other cartridges and packaging but banana skins,
coffee cups and all the other paraphernalia of office life. We have to give
every box a good sort and that costs everyone extra money.
And money is the root of all evil
of course. No business wants extra costs. That is why that Environmental
Manager was struggling to find a meeting room and did not have as much
influence within the business that he would have liked. I am not saying there
were barriers in his path but he was not at the top table, where the crucial,
big decisions are taken. He was not even on the right floor!
Board and ownership level
responsibility is essential if we are to progress. Built in obsolescence has to
be eradicated, we have to make things to last and invest in the infrastructure
to pass equipment on from one user to the next, eking every last month of use
out of everything.
This is what eReco do. We take
stuff from user A, render it safe and try and sell it on to user B. It works
but it could work better. Manufacturers stop supporting old software, so that
that they can sell new software, and quite often that new software is so ‘big’
in every sense that they need new hardware to run it. Damn it, my beloved
iPhone 4 will not take the iOs8 upgrade unless I remove all the music and most
of my apps off it first...and then it might actually slow it down!
The obvious idea is that I should
upgrade and let the best phone/friend I have ever had go. Why? It does
everything I want it to do. I understand how it works. I even use it as a work
phone, syncing both sides of my life seamlessly onto one device. I know I could
do that with an iPhone 6 too, before anyone points that out, but I don’t bloody
need (or want) to do so.
I am not stupid of course.
No, really.
I know that technology sells and
makes massive profits and to a certain extent eReco makes money out of that
too, but is that sensible? Designing software that works on existing hardware
would be much more sustainable. Making cars that can easily last for decades
makes sense. We just have to allow the manufacturers to make money out of
replacing the engines and gears and all the other gubbins and let the rest
carry on forever. We recycle the used bits and everyone can be happy.
In short, we still need to get
serious about sustainability.